Beginning in infancy, a child’s play helps develop its psychomotor skills. But today, the sedentary lifestyle has been imposed on young children, too. The Go and Play initiative aims to enhance the physical, personal and social development of children. From playing in the playground, cycling, playing hide and seek and tag until a child, as he or she grows up, finds the sport or physical activity that suits him or her best, requires support and encouragement.

We work together with schools, municipalities, businesses, doctors and families to change the conditions and have healthier children.

Our goal is to offer children new opportunities to be fond of being active and exercise and teach parents and teachers how to help them to this end.